FEASIBILITY
Before you build it, know if it pencils.
Your board doesn’t want a 200-page binder. It wants to know whether to commit capital. We give it a clear answer: the guest, the product, the numbers and who should run it. Then we stand in the room and defend it.
A clear answer before the capital is committed.
We’ve done this from the operator’s side. Our founder, as COO, took an apartment-hotel brand from a concept on paper to operating hotels across the U.S. and Mexico. We know what makes a hybrid stay product work, and what breaks it.
Fixed scope. Fixed fee. Usually 4 to 6 weeks.
IN DETAIL
What you get
Market demand analysis: who the guest is, why they come, how long they stay and what they’ll pay. Business travelers, traveling nurses, leisure guests and extended stays each have different economics.
Product recommendation: hotel, extended-stay, flexible stays inside residential, or hotel-grade services in a luxury residential building.
Stabilized NOI pro forma: rates, occupancy, operating costs and staffing model, built from market data, not a template.
Sensitivity analysis: what happens to NOI and yield on cost if rate, occupancy or labor move against you.
Operating strategy: brand, independent or third-party operator, and what each does to your returns.
Investment-committee memo, presented by us to your board, investment committee or lender.
Who this is for
Developers with land, a parcel or a building asking, “Should part of this be hospitality?”
Residential developers who want a hotel-grade service level and need the service model, staffing and cost to make it real.
Mixed-use projects where the lender or board needs the hospitality piece validated before approving it.
Results (client names withheld)
Feasibility study for a mid-length-stay product on a large mixed-use site in the West, presented to the board and approved. That led to operator selection, opening and 4+ years of asset management.
Service model and operator selection for a five-star residential brand, with a national operating partner, taken through board and construction-lender approval and capitalized with an institutional partner.
Questions owners ask
How long does a feasibility study take? Usually 4 to 6 weeks. We confirm the timeline before we start.
How is your study different from a standard feasibility study? Standard studies tell you whether the market exists. We also tell you what to build, who should run it, and how it makes money, because we’ve run hotels.
What happens after the study? If the answer is yes, most clients keep us on through operator selection and opening. If the answer is no, you’ve avoided a costly mistake.